The Ice Bucket Challenge is riding its second wave with GroupM boss John Steedman being challenged to take the plunge in white budgie smugglers and double the donation to ALS charities by Mediabrands boss Henry Tajer.
Tajer, called out by Russel Marsh, has in turn nominated Steedman, OMD boss Peter Horgan and Starcom MediaVest Group, chairman, John Sintras.
Horgan, in turn, has nominated Woolworths CMO Tony Phillips, showing that he in no way holds a grudge following the outcome of the $240m Woolworths media pitch earlier this month. He muttered something about revenge being best served cold.
So, gentlemen, you now have 24 hours – who will be the first to take up the challenge?
Watch Tajer ice himself below:
Update Peter Horgan has excepted the challenge - watch below.
Steedman says he'll do it, but there will be no budgie smugglers.
BCM Partnership opened the sluices on the latest string of challenges nominating Leo Burnett's Todd Sampson, Ten's Russel Howcroft and Cummins&Partners' Sean Cummins to get iced.
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