Tackling the customer journey "blind spots" - Sizmek ramps up cross-device efforts

By Lucy Carroll | 13 August 2015
Neil Nguyen, Chief Executive Officer, Sizmek

Global open ad management company Sizmek has announced a partnership with identity management firm Screen6 in order to boost the company's ability to target consumers across multiple devices.

Sizmek said Screen6 were the only company reviewed that covers all of Asia and Latin America where mobile adoption is particularly high.

The partnership will help clients target their customers across multiple points at huge scale, and better measure and more reliably track users across their devices.

President and CEO of Sizmek, Neil Nguyen, said genuine cross-device ad measurement and targeting has been elusive, especially on a global basis.

"The problem has been exacerbated by large industry players' 'walled garden' approach that casts blind spots all across a customer's journey and device use. The integration of Screen6...will address one of the most fundamental needs of our clients today and bring them closer to their customers."

The ability to target consumers cross devices will eventually be integrated into all of Sizmek's reporting, attribution, targeting, mobile media buying, and future Sizmek data products.

CEO and co-founder, Screen6, David de Jong, said getting a complete picture of each customer is key to really understanding how to optimise spend.

"We're very excited that Sizmek, in its assessment of many leading cross-device vendors, recognized how Screen6 can connect the dots of user behavior—with the highest accuracy, reach and privacy compliance—to help clients measure and connect with their audiences most effectively," said de Jong.

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