Sydney Morning Herald still number one according to EMMA

Sarah Homewood
By Sarah Homewood | 15 September 2014

The Sydney Morning Herald is not only number one when it comes to the latest Nielsen Online numbers, the Fairfax Media owned paper also has the highest total audience according to readership metric EMMA.

The Sydney Morning Herald has continued to grow despite experiencing a small drop in print, with the paper claiming an audience of 5.41 million.

The paper is more than a million readers ahead of its nearest rival The Daily Telegraph with the News Corp-owned paper drawing a total audience of 4.41 million.

Last month EMMA revealed YOY growth figures for the first time and The Sydney Morning Herald experienced a total print and online audience increase of 19% YOY.

The Daily Telegraph again came in second with a total print and online audience of 4.36 million, experiencing YOY growth of 8.3%.

The numbers released by The Readership Works tout that the underlying trend in declining readership is slowing, with readership for the six months from January 2014 to July 2014 down just 1% (from 12.9 million to 12.7 million), compared with a 3% decline from June 2013 to December 2013 (from 13.2 million to 12.9 million).

The readership metric continues to back print with the numbers highlighting that print remains the most consumed format among Australians, with 14.8 million people reading printed newspapers over the last four weeks, compared with 9.4 million for the digital properties owned by news publishers.

National and metropolitan titles attract 12.7 million print readers, compared with 7.8 million for their digital editions.

EMMA launched just over a year ago and revelaed its first year on year figures last month. It added an engagement metric in June as a way to show advertisers how engaged consumers are with the print titles they read.

See the numbers for newspapers and magazines below.

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