Subway has appointed J. Walter Thompson Sydney as its creative agency, following a competitive pitch, AdNews can reveal.
The appointment sees JWT take on all of Subway's communications, including strategy and brand evaluation, creative positioning, digital engagement, social and CRM in Australia and New Zealand.
The account was previously held by Brisbane creative agency Ripe Solutions, which launched a significant campaign for the brand in 2015 centering around the tagline “Eat Well Go”.
Subway senior marketing manager Kate Brody says JWT's structure was an important factor in the appointment.
“JWT is not just a creative agency, but a broad team with digital credentials, strong strategic skills and capabilities that run across our entire communications requirements," Brody says.
"Teamed with a strong cultural fit, we are confident this relationship will result in real benefits for our Australian and New Zealand business.”
The win follows JWT's appointment to the Vodafone account earlier this year.
JWT Sydney GM Paul Everson says the team was honoured to be working with such an established global food brand.
“This appointment will utilise the full breadth of our offering, providing Subway with a real end-to-end solution all within one agency," he says.
"Working across the scope of capability will allow our entire team to immerse themselves in the Subway brand and its values, while supporting communications platforms for Subway across Australia and New Zealand,” he says.
Subway, which is headquartered in Queensland, works with Ikon on media planning and buying.
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