Subaru appoints Disciple

By By David Blight | 14 February 2011
 
Subaru Australia general manager of marketing, Andrew Caie

Subaru Australia has awarded creative duties for its Forester brand to Sydney-based creative agency Disciple.

Disciple has been working on the Subaru roster since December, and will continue to work with Subaru for an unspecified amount on time. A campaign will launch this week.

Disciple creative partner Peter Buckley said: "This is a huge opportunity to work with one of Australia's most trusted brands."

Disciple will sit on the roster alongside Subaru's primary brand agency Leo Burnett Sydney and media agency Starcom MediaVest.

Subaru also appointed Razor Group-owned agency US Sydney in December to handle retail projects.

Last week, AdNews exclusively revealed that Subaru is on the brink of appointing Aegis-owned digital network Isobar to its Australian digital account after a five-way pitch. The pitch also involved incumbent Market United.

The agency appointments follow the arrival in August 2010 of former Lexus Australia corporate marketing manager Andrew Caie in the role of Subaru general manager of marketing. He replaced Richard Buitenhek, who left the role in September 2009.

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