Stan names Roxy Jacenko as brand ambassador

Lindsay Bennett
By Lindsay Bennett | 11 December 2017

Stan has named public relations queen Roxy Jacenko as its new brand ambassador for the next 12 months.

In a sponsored post on Instagram shared with her 200,000 followers, Jacenko celebrated her new ambassadorship with a picture of her and her two children, Pixie and Hunter Curtis, watching PowerPuff Girls.

The businesswoman turned media personality now has four ambassadorship roles under her belt, including Toni & Guy, Enjo and Birkenhead Point.

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Jacenko, as well as her Insta-famous children, will now share their favourite shows across their social media profiles, promoting Stan as family-friendly entertainment.

When Stan launched back in 2015 it tapped Rebel Wilson for its first advertising push in a series of out-there ads, leveraging her following to get Australians on board with the SVOD service.

Stan's influencer marketing push follows the arrival of both Amazon Prime and CBS, which plans to launch an SVOD player in this market as part of its Ten tie-up.

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