Online marketplace eBay has joined forces with Stan as both companies brace themselves against the threat of global powerhouse Amazon.
The collaboration will incentivise consumers to sign up for eBay Plus membership by offering three months’ access to Stan for free.
Existing eBay Plus members and those who sign up by October 31st will be eligible for the bundle deal.
The tie-up will directly compete with Amazon's own bundle deal, which offers access to its delivery service Prime and its streaming platform for a $54 annual fee.
The eBay Plus program launched in May, ahead of Amazon Prime's Australian launch, providing customers with free delivery and returns for an annual $49 subscription fee.
This initial partnership between Stan and eBay, if successful, could be the precursor to a longer term relationship. It's also one of the many moves eBay has made locally to future proof itself against Amazon, also reaching a partnership agreement with Australia Post in July to streamline delivery on behalf of sellers.
“eBay is Australia’s biggest online marketplace, and is a great brand fit for Stan,” Stan CEO Mike Sneesby says.
“Both companies provide great value for money to Aussie consumers which is what this partnership is all about.”
Sneesby has previously welcomed the arrival of Amazon, insisting it will help to facilitate further growth of streaming subscribers alongside Netflix and Stan.
“In the television space, firstly in streaming penetration in Australia is only at around 20% and we've got a long way to go to grow the market,” Sneesby told AdNews last year.
“When you've got highly differentiated propositions, you increase the overlap of subscribers.”
Stan, a joint-venture between Nine and Fairfax, is primed for further growth once the proposed merger between its parent companies is completed.
Fairfax shareholders will vote on the merger in November, and if approved, Stan will be fully owned by the consolidated entity.
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