Here's a rundown of what you're missing if you don't read AdNews in print:
In the latest edition we have..Media maker: Sharb Farjami is News Corp’s go-to ad man. He talks a new era of bravery at News Corp and hints at what’s in store at the upfronts next week.
“We probably need to be a bit braver, and now we’re being braver about informing the market about some of the change.”
SHARB FARJAMI NEWS CORP PAGE 08
The Sell: Fresh from launching a major innovation for Lexus, Jaimes Leggett, Justin Graham and Andy Dilallo talk the future of M&C Saatchi – and it’s bright.
“Creativity is our stock in trade … but we want to liberate that.”
JAIMES LEGGETT M&C SAATCHI PAGE 12
Rankings Round 1: It’s the first round of a new year of Agency Rankings, and there are some changes. Read on to see who’s on top.
“We believe the three broad categories of Advertising, Digital and Media offer the right scope to benchmark this writhing, wriggling beast of an industry.”
Special Report: Sports Marketing
Sports rights negotiations are in full swing with ‘scary’ new players; the soccer Women’s World Cup highlights the often-overlooked women’s sports business; and why overseas sport is kicking goals with Aussie audiences. It’s all to play for.
“Opinions on who is bidding in this space and the actual benefits of winning are very split indeed.”
Also in the latest issue:
News: We pay tribute to Neil Lawrence, fast cars, TV budgets and procurement.
Download: Fantastical horses, a Twitter backlash and agency moves
Newsmaker: James Hier, CEO of MEC, on filling Peter Vogel’s empathetic shoes.
“Strategy is one of those shark-type roles where if you’re not moving forward, you’re drowning.”
JAMES HIER MEC PAGE 10
Creative Choice: Superheroes, Jeeps and Putin on a horse. Two ECDs cast a critical eye.
“I’m a big fan of brands that don’t take themselves, or their importance in our world, too seriously.” ROB MARTIN-MURPHY IKON PAGE 18
Opinion: Bram Williams gets nostalgic about feeling in control.
Smartarse: Grant Rutherford on pursuing a higher purpose.
“Okay, nice, purposeful ideas can make us like brands more and build awareness. But what happened to old-fashioned ideals where the ‘higher purpose’ was to sell stuff?”
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