Southern Cross Austereo has promoted Trevor Crook to the newly created role of head of sport and partnerships.
Crook, who has more than 18 years’ experience, was previously national head of sport sales at the radio network for two years.
In his new role he will work on the monetisation and execution for brands across a variety of commercial assets. His remit will include major spotig properties including AFL and NRL broadcasts, Triple M Network, as well as metro and regional show partnerships.
The new sport and partnerships division was established by SCA to bring a formalised, proactive approach to new and existing partnerships.
“It’s been fantastic to bring my experience working in sports sales and also at a media agency to SCA to help build our sports team,” Crook says.
“I’m really excited about expanding my role to bring together sports and all our other partnerships into a unified and proactive team who can provide clients with market-leading opportunities.”
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