Snapchat starts serving ads

James McGrath
By James McGrath | 20 October 2014

Instant messaging service Snapchat has dipped its toe in the advertising market, introducing ads for its service for the first time.

The move had been mooted for months, with Snapchat previously saying it would say something on advertising 'soon'.

It had been thought Snapchat would serve ads in its 'Our Stories' section, which is an opt-in section which essentially works as a live stream, allowing users to view and share photos of major events as they're taking place..

However, in a blog post  over the weekend, Snapchat confirmed the move, saying that it would place ads in its 'Recent Updates' page for consumers in the US.

US outlet Advertising Age had a snap of the first ad to be served on the platform.

The first ad to be served on SnapChat, captured by AdAge.

At this stage there is no word on when the move could roll out to other markets.

"It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge," it said in the blog post .


The compay added it would not serve ads in snaps or chats, as "that would be totally rude".


It said it wanted to trial the ads to see whether it would work with the service instead of being "creepy and targeted".

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