SMH stays on top as readership holds steady

Sarah Homewood
By Sarah Homewood | 11 June 2015

The Sydney Morning Herald remains the title with the highest readership according to the latest release of EMMA (Enhanced Media Metrics Australia) data for the 12 months to April 2015.

The Fairfax-owned paper has had an impressive run, with the title managing to maintain its audience growth from last month, with its total audience sitting at 5.4 million.

News Corp's The Daily Telegraph also managed to maintain its total readership of 4.4 million.

Fellow News Corp publication The Herald Sun managed to keep its third position with the title gaining an audience of 4.1 million.

According to the industry body for newspapers, The Newspaper Works, printed newspaper media reaches seven in 10 people, or 3.4 million, aged under 30, with digital closing the gap at 65% of young people, or 3.2 million. While older demographics still prefer print, digital has a strong footprint among those aged 70+ at 990,000, or 47% of this demographic.

The Newspaper Works CEO Mark Hollands said: “The EMMA data clearly shows that newspaper media continues to reach nine in 10 Australians, who still consume the majority of their news and information from printed newspapers. The ability of newspaper media to inform and influence their audience is unrivalled and this is true for cities, regional and rural communities.”

In the world of magazines Woman's Day remains on top in terms of total audience, with the title gaining a readership of 3.4 million. New Idea follows closely behind with the publication drawing an audience of 3.3 million and website turned magazine taste.com.au comes in third with a readership of 3.0 million.

See the numbers for yourself below:

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