SMH sees audience drop; Herald Sun on the up

Sarah Homewood
By Sarah Homewood | 18 January 2016

The Sydney Morning Herald’s audience has dropped according to the latest Emma (Enhanced Media Metrics Australia) data for the 12 months to November 2015, however no other title has managed to claim its top spot.

This month, the publication drew an audience of 4.9m, down about 100,000 from the previous month.

In other moves, New Corp's Daily Telegraph has grown its audience since October, with the title now gaining an audience of 4.1m. Its jump is overshadowed, however, by its sister publication, the Herald Sun's rise between October and November. The Herald Sun jumped from an audience of 3.8m in October to 4.1m in November.

Rounding out the top five is Fairfax's The Age with an audience of 3.3m and News Corp's national daily The Australian, with an audience of 2.9m.

See the numbers for yourself below:


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