smh.com.au tops Nielsen online ratings, again

By AdNews | 14 October 2014
 

The Fairfax owned Sydney Morning Herald site has the highest news audience for the second month in a row according to online data from Nielsen.

News Corp's news.com.au came in second, with the two news sites jostling for top spot since news.com.au managed to claw ahead of smh.com.au in July.

For the month of September smh.com.au drew in an audience of 3.60 million while news.com.au had an audience of 3.56 million.

However, news.com.au remains ahead when it comes to time spent on site, with the average session time on news.com.au sitting at an hour and 30 minutes, with time on the smh.com.au sitting at an hour and seven minutes.

In September unique audience to current events and global news sites dipped slightly compared to the previous month down 2.5%, time spent on site was up 11%.

Six of the top ten news sites reported double digit growth in the time spent metric during September compared to the previous month, led by The Guardian, which was up 47% and BBC, which was up 28%.

The BBC revealed plans to launch a dedicated Australian news site earlier this month, with an Australian home page to go live on 21October.

The Age and news.com.au remained the most engaged sites based on time spent metrics.

The Daily Mail's audience also grew this month with the site drawing an audience of 2.5 million which is up 2.2% from last month.

The Age's audience also grew  9.9% from last month to 2.08 million.

See the numbers below for yourself.

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