Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced that it will host the second annual Sofa Summit event on January 28 to provide brands with insights and inspiration for marketing success.
The past year has further validated that brands need to learn how to be agile to connect with consumers across channels. Attendees – including 10,000 of the world’s most brilliant CMOs, digital marketing gurus, award-winning creative directors – will have the opportunity to virtually meet and mingle with practitioners across industries and countries to share learnings and discuss the state of social advertising in 2021.
Sofa Summit will feature sessions from leading brands including Facebook, Snap Inc., TikTok, Lego, Discovery and Delivery Hero, with homegrown Aussie brands Country Road and Koala discussing sustainability in social advertising on a panel moderated by AdNews. The free event will be held virtually and will include both live streamed segments and on-demand components.
“The COVID-19 pandemic has been trying in many ways; it’s also been inspiring to see people across the world respond to the crisis, adapt to change, and cultivate new opportunities,” said Robert Rothschild, VP and global head of marketing at Smartly.io.
“As stay-at-home orders developed, the modern consumer – and society at large – rapidly shifted to digital channels. We’ve watched as brands made digitalization a priority to reach the masses. The second annual Sofa Summit is an opportunity to bring together brands from around the world to share their social media advertising strategies. In the comfort of their home, attendees will learn how to leverage social platforms to reach relevant consumers and generate revenue by taking the smartest, most strategic approach to digital advertising.”
Speakers will include:
- Seth Godin, Founder of the altMBA and The Akimbo Workshops
- Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia, and 5-Time NYT Bestselling Author
- Paige Murphy, Senior Journalist for AdNews
Register for the Sofa Summit by visiting the event website, then join in the conversation live by using #SofaSummit on Twitter and LinkedIn. The event will also be available on-demand following its conclusion.
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