MELBOURNE: Smart has launched its first work for law firm Maurice Blackburn since winning the creative account.
The campaign marks the company's biggest marketing ad spend to date and comes after it appointed Smart in February following a competitive pitch.
The activity is designed to leverage the firm's 91-year old heritage and communicate its experience of representing people who have suffered injury and financial loss.
The multi-million dollar campaign runs across television, radio, newspaper and online. Media buying was handled by OMD.
The campaign features a heavy online presence, advertising during popular, evening television slots across all three commercial networks and metropolitan, regional and local newspaper advertising.
Maurice Blackburn's main media spend of $1.0 million in the 12 months to November 2009 is more than double its spend across the previous corresponding period.
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