After nearly a decade at the business, Channel Seven's top programme partnerships and content director Lisa Squillace has left the business.
AdNews understands she will join Ten's growing sales team, however Ten declined to comment.
Squillace joined Seven in 2009 as sales operation manager before being promoted to sales director for sponsorships and multichannels and then to director of program partnerships in 2016.
Her departure from Seven sees her return to Ten where she previously worked in 2000, selling advertising and sponsorship deals for top-rating shows such as Australian Idol and Big Brother.
Ten announced in August that the new team will be led by current head of integration Tamar Hovagimian, who will report to the recently promoted chief sales officer Rod Prosser.
In September, the CBS-owned network named four of the five key state sales managers for its in-house sales team, with two moving across from the MCN team.
Seven's head of program partnerships Katie Finney will replace Squillace.
Finney will steer overall strategy, creative direction and brand integration at Seven.
“I’m so excited to be taking on this new role. As we showed with our recent AFL/McDonald’s integration, Seven is a leader in the delivery of high quality, entertaining, brand integration into the most effective medium of TV," Finney says.
Finney joined Seven Melbourne in 2001 and has held several roles within the network.
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