Seven crowned Royal Wedding ratings winner

Josh McDonnell
By Josh McDonnell | 21 May 2018

For Australian fans of the monarch, there was no reason to leave the comfort of the living room on Saturday night, as four of the five major networks broadcast their coverage of The Royal Wedding.

The wedding between former 'party boy' royal Prince Harry and American actress and star or USA Network's Suits Meghan Markle, drew viewers in the millions.

Taking place St George’s Chapel in the grounds of Windsor Castle, west of central London, coverage began live at 6pm AEST.

Seven, Nine, ABC and SBS all hosted their own live coverage of the wedding, with Ten missing from the event, opting not to join the broadcast battle.

Seven took the ratings crown in the race for viewers on Saturday night, drawing in an audience of 2.58 million across metro and regional.

Its metro audience was 1.95m, compared to Nine's coverage, which drew in an audience of 1.47m.

Seven's Melissa Doyle and Michael Usher hosted the live broadcast from its own Windsor Castle studio, which overlooked the ceremony and reception.

The channel enjoyed healthy ratings throughout the evening as the 'Arrivals', 'Countdown' and 'Procession' all drew in metro audiences above 1.4m.

markleMeghan Markle arrives at St George's Chapel

Presented by Annabel Crabb and Jeremy Fernandez, ABC's coverage came in third behind Seven and Nine, with an audience of 506,000.

SBS followed, hosted by the recent Eurovision duo of Myf Warhust and Joel Creasey, who teamed up with Ray Martin to present its live coverage, of the duo, now known as the Duke and Duchess of Sussex.

It wasn't just television that got behind the Royal Wedding, with countless news sites commenting on everything from David Beckham's stylish suit to the powerful sermon delivered by Bishop Michael Curry of the Episcopal Church in the US.

According to ad tech business Impulse Screen which monitors visual and audio TV content, luxury brands were winners when it came to TV broadcast mentions during the event.

Givenchy and Stella McCartney received the most attention for designer brands, notching up 304 and 277 mentions respectively.

Bishop Curry also received 290 mentions, as his sermon also generated significant interest across social media with Twitter users taking to the hashtag, #bishopmichaelcurry.

For Sky News, the historic event became an opportunity to demonstrate a new interactive experience and a world first during its live stream.

Sky News collaborated with Amazon Web Services and its partners GrayMeta and UI Centric to bring machine learning-enhanced live video at scale to 23 million Sky viewers.

Users of the Sky News app could tap into the “Royal Wedding: Who’s Who Live” functionality which automatically highlighted celebrities as they appeared on screen and presented details about their connection to the royal couple.

Streaming player hayu also got involved in the Royal Wedding madness, touting its five hour on-demand wedding catchup for viewers who may have missed the live broadcast.

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