Sean Cummins on the cult of Sean Cummins

By AdNews | 7 March 2014

Some call him a narcissist. Others rave about the veteran creative and powering independent. Sean Cummins, the man behind the AdNews Agency of the Year, opens up about his critics and why he's moving to New York in May to open an office.

Pick up a copy of today's magazine, in print or on iPad, for what Cummins says he hopes is "one of the last articles ever written" about him. "I think people are realising there's a weariness for me to be the face of the place," he says.

"I don't love this. I don't like the attention. I'm very sensitive. I wanted to make sure the agency was never going to be the Cult of Sean, which a lot of people think it is. If you you think I'm not connected to that kind of scrutiny and don't get a little bit tired and worn down, you're crazy."

News in this issue:

Temple & Webster backs magazines over Google, Facebook and PPC

SCA's meme-vertising: Social and video didn't kill the radio star

Free TV squares up to Foxtel as Liz Ross sets 25% target for Freeview Plus

Content guru predicts big business to swallow publishing in 2014

Can ads reverse the Qantas nose dive? Creatives weigh in

Also in this issue, we offer a quick and dirty guide to the Privacy Act changes coming into effect 12 March. It's not just the data people – this is required reading for everyone in client and agency teams. Stiff penalties of up to $1.7 million per data breach have been pledged, so do your homework.

Elsewhere, Nine's David Gyngell reckons Ten has peaked and Seven is beatable within 18 months, Content Marketing Institute's Joe Pulizzi on the year content grows up, and top creatives Adam Ferrier, Ben Akers, Steve Coll, Daryl Corps, Steve Back and Ben Welsh bang their heads together on the parlous state of outdoor creativity.

Plus: Bram Williams, Jonny Stark, Paul Dunne, David Morris, David Ponce de León and Mike Wilson. There's also a 40-page Agency of the Year Awards lift-out with all the winners and finalists – but you know who they are already.

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