The most recent inductee into the AdNews Hall of Fame, chairman of Whybin/TBWA, Scott Whybin, told a packed room at The AdNews Agency of the Year awards that if those involved in the advertising industry care about the work that they do, they need to charge appropriately for it.
Whybin, who has been in the industry for over 30 years, said on the night: “That kid at 20 years old walked into a great industry. That kid at 55 right now sees procurement, and sees marginalising of values of ideas in this business,” he said.
“Everyone out here who thinks they believe in this business, tell me one thing, remuneration is positioning, if you think you're great make sure you charge appropriately for it.”
Whybin explained that this is crucial because he wants to see the next generation coming into the industry that he did.
“Because I want those 20 year old kids from digital and social that are coming in with all that passion to come into the industry that I came into, optimistic, understanding we build brands, we sustain them.
“We're an important industry don't underestimate ourselves and don’t' marginalise ourselves, because this is a great industry,” he said.
See why Whybin was inducted into the Hall of Fame here.
Watch the full speech below:
The Hall of Fame award is sponsored by Think TV.
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