Samsung is celebrating this Christmas in virtual reality

Lindsay Bennett
By Lindsay Bennett | 23 November 2016

Samsung is hoping to create what it calls a “new holiday tradition”, celebrating the silly season immersed in virtual reality.

The global ad, The Gifts of Galaxy, features multicultural families offering Samsung VR headsets to their loved ones.

They excitedly accept and delve into the virtual world of new experiences, while their friends watch on with glee. 

The spot continues Samsung’s VR push, aiming to push the technology further into mainstream.

The creative agency behind the work is Preacher. 

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