Saatchi & Saatchi wins Mondelez confectionery brands

Rachael Micallef
By Rachael Micallef | 18 December 2014

Saatchi & Saatchi has picked up two more Mondelez brands, winning the creative business for Sour Patch and The Natural Confectionery Company brands without a pitch.

Saatchi and Saatchi already works on Mondelez's Cadbury brand, after its remit was expanded in an agency reshuffle by Mondelez in April this year.

Saatchi & Saatchi had, at the time, been working on the Cadbury Dairy Milk account and picked up the additional work without a pitch.

Saatchi and Saatchi CEO Michael Rebelo said the newly awarded work speaks volumes of the agency's relationship with Mondelez.

“Being appointed to handle all the Cadbury brands earlier this year was a wonderful endorsement of our partnership,” Rebelo said.

“To now also be awarded these confectionery brands is a real privilege and a great way to round out the year.”

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