Saatchi & Saatchi Australia has promoted Toby Aldred to general manager of the agency’s Sydney office.
Aldred has worked at Saatchi & Saatchi for five years as managing partner and helped expand the agencies relationship with St George Banking Group to include BankSA and the Bank of Melbourne.
His work has led to award-winning campaigns at Cannes, D&AD, Midas Awards (including two golds) and The Webby Awards.
During Aldred’s time at the agency, the team produced three successive Cannes Innovation shortlisted campaigns, including Westpac’s Rescue Rashie.
“Over the past five years, Toby has made a phenomenal contribution to the success of the Saatchi business in Australia and his promotion is a reflection of the high regard in which he is held,” Saatchi & Saatchi CEO Anthony Gregorio said.
“Toby literally embodies the ‘Nothing is Impossible’ spirit that is at the heart of our brand and in my short time here, he has impressed me with his ability and attitude. I look forward to working more closely with him to continue to build on the success of the Saatchi brand well into the future.”
Prior to joining Saatchi & Saatchi, Aldred spent six years at M&C Saatchi London, working across brands including Royal Bank of Scotland, NatWest, Ballantines, Chivas Regal and Dixons Store Group.
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