SYDNEY: Russian Standard Vodka is to spend $1 million in the fourth quarter of this year backing its new citrus flavoured ready-to-drink brand.
Russian Standard Vodka Citrus will be supported by above the line activity across print and outdoor following a launch event in September.
The brand's creative was produced by London-based My Agency, with media buying handled by Razor.
Russian Standard Vodka President and founder Roustam Tariko said: “We are proud to continue our success in Australia with the launch of Russian Standard Vodka Citrus ready-to-drink [RTD].
"Our new RTD is produced with the same passion for excellence and uncompromising standards for liquid quality as all our brands, and we are confident Russian Standard Vodka Citrus will be a great success in Australia.”
Phil Baldock, chief executive of Beam Global Asia Pacific, the distributor of Russian Standard Vodka, said: "Russian Standard has achieved great success in the Australian market since launch a year ago, and we believe Russian Standard Vodka Citrus RTD will further expand the brand’s growth, and meet the needs of today’s vodka drinkers in Australia.”
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