Rolling Stone International to revive local publication

By Mariam Cheik-Hussein | 9 January 2019

Less than a year after closing down, Rolling Stone is returning to Australia as part of its global expansion.

The magazine shut its doors locally in January 2018 following news its publisher, Paper Riot, went into administration.

Now, Rolling Stone International has ambitions to grow, announcing new investments across the UK and Asia Pacific. As part of its comeback, it's currently seeking writers and content creators in London, Sydney, Jakarta and Singapore.

The publication said its expansion will focus on increasing its coverage of local music and entertainment as well as community engagement. It also plans to host more live events outside of the US.

Rolling Stone International CEO Meng Ru Kuok said it wants to tap into the international market, which requires adding local journalists to its offices.

“Although Rolling Stone's roots are firmly planted in American pop culture, the brand has been a global driving force,” Kuok said.

"APAC is one of the world's fastest-growing regions globally, representing a tremendous amount of musical talent and diversity. We see huge potential for further expansion and investment into our brand as well as solidifying our position within other key music markets like the UK.

"We're investing in editorial and launching dedicated digital experiences because we understand the critical importance of having local journalists with their fingers on the pulse of local music scenes.”

Rolling Stone International's plans to open in new markets bucks a wide trend in the print industry with many magazines closing due to poor sales and a flailing ad market.

In Australia big names such as Cosmopolitan, Cleo and Dolly have closed their doors in the last two years, indicating a difficult market for print publications.

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