Revlon reviews media, splits from MediaCom

Lindsay Bennett
By Lindsay Bennett | 3 May 2018

Revlon is reviewing its global media planning and buying business.

The move comes less than a year after the cosmetic company consolidated its global advertising business with WPP, naming Grey as its creative agency of record while retaining MediaCom for media planning and buying duties around the world.

MediaCom in Australia has held the Revlon media account since 2010 when it shifted from Initiative. 

A global MediaCom spokesperson told AdNews the agency will not participate in the review.

"On March 23, Revlon informed us of its intent to begin a media review. We responded within 24 hours, letting the client know that we did not wish to participate. We thank Revlon for the opportunity to help grow its global brands over the past seven years and wish them well," the spokesperson said.

Revlon spent more than $400 million on paid media around the world in 2016, according to its own earnings reports. It doesn't split out its Australian marketing spend.

Revlon in Australia was unable to respond to AdNews' requests for comment this morning.

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