Join AdNews in conversation with Rob Norman and a special panel of industry experts this Wednesday from 9:30am to discuss a sector in flux and the role premium publishers will play in this new world order.
Changes to third-party cookies and ongoing adjustments imposed by the tech giants put current data collection and activation activities at risk.
Advertisers and agencies – knowing digital delivers business results for brands – are being forced to rethink their approach.
Given the challenges that lie ahead, how should marketers proceed? How best to reconcile these changes without compromising results and, most importantly, what questions must be asked to successfully navigate the ever-shifting digital landscape now and into the future?
In addition to Rob Norman, former global chief digital officer of GroupM, hear from Nick Young, Nine's director of sales – digital, Suzie Cardwell, News Corp Australia's general manager data and ad product solutions, and James Graver, Essence vice president, managing director of Australia.
The session, brought to you by ThinkPremiumDigital and AdNews, will explore:
- What the demise of third-party cookies really means for brands, agencies and publishers
- Why not all digital is created equal and what constitutes ‘premium’
- How marketers and publishers can work together to drive business results in a world without third-party cookies
- Opportunities outside the walled garden – what’s possible when combining first party data and contextual targeting
When: Wednesday, October 21 from 9:30am
Where: Online
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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