Redundancies made at Qantas in marketing restructure

Josh McDonnell
By Josh McDonnell | 4 December 2018

Qantas has made a raft of redundancies within marketing and loyalty as part of a wider restructure and cost-cutting measures, AdNews can reveal.

AdNews understands 14 roles have been impacted under the reign of top marketer Stephanie Tully, who has previously said she's pivoting the marketing function to a more customer experience focus.

As well as the core marketing team, redundancies also impacted the Red Planet business, which handles Qantas' loyalty data.

The airline introduced a transformation program in 2014 aimed at removing cost from the Qantas business, which resulted in job losses and ill-will. 

Since then, Tully has invested in a mix of technology, data, people and brand marketing as part of Qantas' digital transformation, also consolidating its $60m media planning and buying into OMD at the tail end of 2017. 

Tully also led the development of an internal media buying trading desk that services Qantas' programmatic advertising and the appointment of Clemenger Sydney in April.

Qantas confirmed the redundancies in a statement to AdNews: “Qantas is an organisation of 30,000 people so we do make adjustments to structure and roles from time to time.

"This often reflects a shift in ways of working and might result in a reduction in some types of roles but growth in others. Given the ongoing nature of these changes, we don’t provide detail or commentary on them.”

The latest campaign from Qantas featured Hugh Jackman in a spot that celebrated the diversity of Australia.

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