Red Agency rebrands to Pink Agency to celebrate 15 years

Lindsay Bennett
By Lindsay Bennett | 28 September 2017
NBCF's Rachelle Cull and Red Agency's James Wright

Red Agency is turning pink for the month of October to celebrate its 15th birthday and raise awareness for Breast Cancer Awareness Month.

As part of the activation, Red Agency Pink Agency will be providing PR support to the National Breast Cancer Foundation (NBCF) pro bono, holding a number of events and initiatives designed to raise funds and awareness for the cause.

Pink Agency’s main event in the month will see will see a number of influential and celebrity friends of the agency come together for the cause on October 19 at its office rooftop in Sydney’s CBD.

The event will kick off with a panel discussion hosted by Red Agency CEO James Wright, titled ‘Inspiration from Adversity’, where a number of speakers will talk about challenges they faced in both their personal and private lives and how they overcame them. 

Artist Samantha Jade, Olympian Jana Pittman, founder Taryn Williams, Urban List founder Susannah George and NBCF speakers network ambassador Karen Foster will all be attending the event.

Throughout the evening guests will be treated to world-class entertainment, including music from Universal Music artist Odette, as well as a series of fundraising activities.

pink agencyThe new pink branding

The rebrand to Pink Agency will see websites, email signatures and branding around each of Red Agency’s offices updated.

“Over the past 15 years, we have built a mantra of genuinely making a difference to Australian audiences either through our clients or directly through community initiatives. So rather than focus purely on our own milestone, we thought this was as an opportune time as any to shine a light on a community in constant need and support a cause that is very close to us," Wright says.

“Pink Agency will champion staff-driven initiatives throughout the month, as well as working closely with clients and industry partners to help us create the impact we want to achieve to supporting the research. We are thrilled to partner with the National Breast Cancer Foundation for this and contributing in our own way to the amazing and vital work they do.”

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