MELBOURNE: Realestate.com.au is launching a campaign touting the property website as the number one choice for consumers preparing to buy and sell during the Spring season.
The campaign will incorporate a mix of traditional media developed through M&C Saatchi Melbourne and social media. General manager marketing communications and insights for realestate.com.au, Joanne Whyte, said the creative for the campaign was developed after identifying a need to give consumers a fresh approach to their property search experience.
“With spring typically being the busiest time of the year for property listings, there is often a flurry of activity among house hunters and sellers. We hope to inspire and inform consumers to make the right choices – especially when making one of the most important financial decisions in their lives.”
To kick-off the campaign, realestate.com.au will release an exclusive mini magazine for Sydney households. It will also be available in a national online format.
As part of the campaign, realestate.com.au has partnered with one of the nation’s largest charity partners, the Salvation Army, encouraging Australians to de-clutter their homes and donate unwanted goods to those less fortunate.
M&C Saatchi will work closely alongside digital agency Amnesia Razorfish and media agency Starcom on a project basis to activate the campaign.
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