Radio revenue slides in a weak ad market

By Mariam Cheik-Hussein | 13 May 2019
Image: Holden in-car radio

Commercial radio metropolitan advertising revenue dropped by 2.6% to $181.61 million in the March quarter, according to Deloitte data released by Commercial Radio Australia (CRA).

The figure compares to $186.52 million the same three months last year.

Commercial Radio Australia says the lulled advertising market, which has impacted most sectors, is behind the decline across all five major capital city markets.

“Weaker business conditions and election uncertainty are impacting on all media sectors,” CRA CEO Joan Warner says.

“Many advertisers have plans on hold until after the election.”

The largest market was Melbourne, attracting $58.856 million in ad revenue in the March quarter, down 1.37%.

It’s followed by Sydney with $56.336 million, down 1.7%.

Brisbane commercial radio stations reported a 4.66% fall to $27.531 million, while Perth was 4.69% lower at $23.183 million.

Adelaide was down 3.82% to $15.705 million.

The figures by Deloitte report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.

Metropolitan radio ad revenue rose 3.4% to $809.421 million in calendar year 2018.

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