Radio ratings: Survey Four

By AdNews | 10 July 2018
Image: Holden in-car radio

Today marks the fourth radio ratings of 2018, including digital radio ratings, with results representing 22 April to 30 June 2018.

In the fourth of eight radio ratings surveys for the year, WSFM has tightened its grip on the overall Sydney audience, growing by one percentage point from the last survey to take a 10.7% share.

The station is edging closer to the top overall spot in Sydney, however talkback radio's 2GB continues to dominate, holding the number one spot with a share of 14%, up 1.3 percentage points.

Smoothfm 95.3 and KIIS106.5 found themselves tied for third place, both with an 8.4% share, after a neck and neck race last survey saw KIIS take a narrow 0.1 percentage point lead.

Breakfast breakdown

In the breakfast slot, 2GB flexed its muscles once more, taking the top spot with a commanding 16.6% audience share in Sydney, growing but a solid 1.3 percentage points.

In second place for breakfast listeners are Kyle and Jackie O, despite another slight drop from an 11.9% share to an 11% share.

WSFM and ABC Sydney swapped places this time around, with WSFM leapfrogging the public broadcaster and taking a 9.6% audience share, up by 0.2 percentage points.

ABC Sydney fell to fourth place by 0.4 percentage points, taking a 9.5% share, while Nova 96.9 broke away from smoothfm and Triple M, securing the fifth spot with a 6.9% share, up 0.5 percentage points.

Smoothfm held steady at 5.9%, only losing 0.1 percentage points and taking sixth place, followed by Triple M in seventh place, with a 5.8% share, dropping off by 0.7 percentage points.

Notably in eighth place was SCA's newest breakfast trio of with Em, Grant & Ed, who were unable to continue their audience growth streak, down 0.6 percentage points, taking a 4.3% audience share.

The drive home

Across Sydney's drive time spot Kiis Network's national show featuring Melbournian duo Will McMahon and Woody Whitelaw, failed to repeat last survey's results, tumbling from the top spot to third, with a share of 8.7%, taking a 1.2 percentage point hit.
2GB reclaimed its number one crown with a 10.2% audience share, up 0.7 percentage points, with Nova 96.9's Kate, Tim and Marty trailing closely behind with a 9.7%, unchanged from last ratings.

Hughesy & Kate, on their new 2Day FM drive show, continued to grow, earning a 7.4% share this survey, up 0.6 percentage points.

Digital dissect

The latest round of ratings was also the fourth inclusion of digital radio ratings for Sydney. In total people, Edge Digital had the highest audience, reaching a total audience of 131,000, down by 6000 listeners.

ABC Jazz came in second with 122,000, up 22,000 listeners since last ratings.

In third place was ABC Grandstand with 111,000 listeners, up 18,000.

Sydney:

In the fourth radio ratings of the year across the Melbourne market, 3AW remained number one with a 13.8% audience share, despite dropping by 0.6 percentage points.

In the FM battle, ARN's Gold 104.3 took out the second spot for total audience share, reaching 10.8% and growing by 0.2 percentage points.

SCA's 101.9 Fox FM came in a close third with an audience share of 10.4%, falling by 0.1 percentage points. It was followed by Nova's Smooth FM, which grew by 0.2 percentage points, reaching an audience share of 9.1%.

The top four spots remain unchanged since the last survey.

Breakfast time

3AW won the commercial radio breakfast slot battle, despite a drop off of 0.8 percentage points, with an audience share of 19.2%.

SCA's Fox FM breakfast show trio of Fifi, Fev and Bryon remained in second position, with its audience share growing by 0.5 percentage points, with 9.9% share.

ARN's Gold 104.3 breakfast show, featuring new host, UK radio personality Chris O'Connell, came in third, growing by 0.7 percentage points to an 8.7% audience share.

Triple M's Hot Breakfast Show with Eddie McGuire held fourth position, down 0.2 percentage points, garnering an audience share of 7.5% and overtaking smoothfm with a share of 7.3%, down 0.4 percentage points.

Nova 100's Chrissie, Sam and Browny show followed, up 0.5 points, with an audience share of 6.9%.

KIIS came in behind Nova, with a 4.9% share, up only 0.1 points.

Drive time action

In the drive slot, Fox FM's drive show teams, Carrie & Tommy followed by Hughesy and Kate held strong in the top spot once again with a 13.2% audience share, dipping slightly by 0.1 percentage points.

Gold 104.3's Gavin Miller came in second growing his show's audience share by another 0.4 percentage points from the last survey, now with a 10.1% share.

3AW came in third behind Gold, taking an audience share of 9.6%, dropping off by 0.8 percentage points.

Nova 100's Kate, Tim & Marty remained in fourth place, falling by 0.9 percentage points, with an audience share of 7.6%.

Digital disruption

The latest round of ratings was also the fourth inclusion of digital radio ratings for Melbourne. In total people, 90s iHeartRadio had the highest audience, reaching a total audience of 72,000, growing its listeners by 8000.

Coles Radio came in second with 64,000, down 10,000 listeners since last ratings.

In equal third place was 80s iHeartRadio and MMM Classic Rock at 56,000.

In case you missed previous surveys see: Radio Ratings Survey Three: Highest 2Day FM Sydney breakfast ratings in five years; Radio Ratings Survey Two: Rusciano hits five-year high; Will & Woody work wonders and First radio ratings of 2018.

Click on the image below for the full latest radio and digital radio ratings.

Make sure you are subscribed to AdNews as our August edition takes at the booming and increasingly diversified industry. Subscribe here.

 

Melbourne:

 

 

 

 

Brisbane:

Perth:

 

Adelaide:

 

 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus