Radio Ratings: Sam and Rove struggle to move the dial

By AdNews | 19 April 2016

Kiis hosts Kyle and Jackie O have held onto their lead in the Sydney FM breakfast stakes, despite dropping 1.2 percentage points, while 2DayFM's Rove and Sam remain flat on the second survey of the year.

The Kiis duo landed on 11.3% audience share, below AM stations ABC702 on 11.4% audience share and long-running winner of the breakfast charts, 2GB's Alan Jones on 15.3% audience share.

Kyle and Jackie O did top their Australian Radio Network (ARN) stablemates at WSFM, Jonesy and Amanda who finished this survey on 8.0% audience share after gaining 0.9 percentage points over the period.

Southern Cross Austereo's (SCA) Rove and Sam stayed stable from the previous survey on 3.0% audience share.

Things also look good for Kiis in drive time, with hosts Hughesy and Kate remaining well ahead of the competition on 10.7% audience share despite dropping 0.9 percentage points from last survey. ABC702 picked up 0.2 percentage points to reach 10.0% audience share followed by TripleJ on 9.6% audience share. 2GB's Ben Fordham jumped 0.7 percentage points to reach 9.2% audience share.

Nova's Kate, Tim and Marty, who spent most of last year topping drive time dropped 1.3 percentage points to land on 7.8% audience share, followed by Triple M on 7.0% audience share.

2DayFM's Hamish and Andy picked up another 1.1 percentage points with 6.6% audience share.

2GB picked up the biggest overall audience share on 12.1% followed by ABC702 on 9.7% and Kiis on 9.4% audience share.

Did you catch the first radio ratings of the year?

 

Melbourne

3AW has has made huge gains in both breakfast and drive to dominate both of the key slots, largely at the expense of ABC774, as the drive FM battle heats up.

The major gains were made in baby boomers, with more than a quarter of 55+ listeners tuning into 3AW.

In breakfast, Ross and John gained 2.7 audience share points to an overall share of 20.5%.

ABC774 shed 2.7 points to slip to 13.6% audience share overall. This is cancelled out the gain ABC's John Faine made in the previous ratings period.

In the breakfast battle of FM stations, Triple M still leads despite shedding 0.2 points to 8.3%. SCA stablemates, Fox's Fifi and Dave, gained a solid 0.4 share to edge second with 7.1% audience share, while similar gains have Gold (6.8%), Kiis (6.7%) and Nova (6.1%) slowly gaining share in a competitive market.

In the drive slot, 3AW's Tom Elliot has taken top billing gaining 1.8 share points to 11.7% audience share. This bumped Fox's Hamish and Andy into second, still with a 10.5% audience share. Gold clings onto third despite, shedding 0.5 points to 8.9% audience share. 

Matt and Meshel, in only their second ratings period, gained 0.4 points to 8.8% aiudience share while Nova's Kate, Tim and Marty have made solid headway, gaining 1.1 points to an 8.6% audience share.

On the flip side, Triple J has had a shocker, shedding 3.8 points to 5.1% share overall.

Although radio chiefs have highlighted Melbourne breakfast as a key battleground, it is drive FM where the fight is really on.

 

Brisbane

Brisbane's 97.3FM has seen a 1.7 percentage point rise in overall listenership, taking it to 13.7% audience share and upholding its first place position ahead of Nova with 11.7% audience share. In third place, hit 105.3 upped its total listenership by 1.1 percentage points, and continued to dominate in the 18-24 demographic with 38.1% audience share.

In the breakfast slot, ABC 612's Spencer Howson continues to dominate with the show increasing its share by 0.5 percentage points on last survey, taking it to 14.6% audience share. Robin, Terry and Bob at 97.3 FM have gained 1.9 percentage points, holding second place and held its 13.5% audience share.

Hit 105.3's Hamish and Andy have overtaken Nova’s Kate Tim and Marty for the Brisbane drive slot, increasing its audience share by 2.1 percentage points to 14.6% audience share. Nova held its 14.5% audience share, followed by 97.3FM who increased its audience by 2.3 percentage points to 13.6% audience share.

Last survey Triple M had grew its listenership in the 10-7, 25-39 and 55-64 age demographics, however this time it has faced a loss in each of these markets. After losing 6.1 percentage points of its 55-64 listeners last survey, it has regained 2.3 percentage points in this demographic.

 

Adelaide

ABC891 continues to hold its dominance in Adelaide capturing a 12.3% audience share in total audience, despite dropping 0.3 percentage points from the last survey. Mix 102.3 has been pushed down to fourth place, holding its 11.4% point share, with Triple M and Nova both at 11.5% share.  

ABC891 continues to rule in the breakfast slot; however it has slipped 1.6 percentage points, from 18.9% audience share since the last survey to 17.3%. In the FM stakes Mix102.3 still rules the roost with 12.3% audience share, followed by FIVEaa.

In the drive slot, Nova 91.9 holds its pole position, boasting a 13.7% audience share with hit107 trailing close behind with 13.6% audience share. Nova is down 0.5 percentage points on last survey.

 

Perth

Looking at total listenership in the second radio ratings period of the year, Perth’s top station, with a 13.8% share, was Mix 94.5. Despite holding the top spot, it dropped by 1.2 percentage points, allowing contender Nova 93.7, with 13.7%, to edge closer in second spot.

After dropping out of third spot in the first radio ratings of the year, Triple J has since added 0.9 percentage points, reaching 10.6%, meaning it climbs back up to third place. The move sees Hit 92.9 knocked from third spot to fourth position.

The top three stations during breakfast remained the same as in the first radio ratings. ABC720 has held onto its place in Perth as the most-listened to breakfast show, earning an audience share of 15.5%.

Nova 93.7 remained in second spot in breakfast, with 14.4.3%, having scored an extra 1.1 percentage points. It's followed by SCA’s Mix 94.5 which grabbed a 12% share.

The top trio in the drive-time session also remained the same. Mix 94.5 leads the way with 15.2%, followed by Nova 93.7 with 15% and Hit 92.9 with 13.9%.

 

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