So it turns out Stan won't be the only subscription video on demand (SVOD) player in Australia which will allow users the opportunity to binge-watch Breaking Bad – but there's a catch.
StreamCo's streaming service Stan has long boasted that the service would be the only place users could binge-watch Breaking Bad, as part of its content deal with US studio AMC, which also included the rights to Better Call Saul.
Rival streaming service Quickflix, however, has told AdNews that it has picked up rights to the entire series, but users will need to pay for the series on a transactional basis rather than being on its subscription service.
That means users will have to pay for each series individually, rather than have them included in its base subscription price. It has yet to release pricing details on the series, but is expected to in the coming weeks.
In response to the move StreamCo has reiterated that the Quickflix deal with AMC had nothing to do with the SVOD exclusivity enjoyed by Stan.
Meanwhile, for the first time in Quickflix's history, the number of subscribers with access to streaming has overtaken the number of customers with access to its DVD rental mailing service.
Releasing its December quarterly results to the market today, Quickflix said 69% of its paying customers have now opted for the streaming service, against 64% for its DVD mail-out service.
One third of its customer base elect to use both streaming and DVD services.
The number of people using the streaming option overall is 16% higher than in the previous quarter, and the volume of streaming was 70% higher in 2014 than it was in 2013.
It closed out the quarter with 117,106 paying customers, which is a 1% dip quarter on quarter, but a 15% climb year on year.
The early talk about rival streamers coming into the market has seemingly piqued the curiosity of neutrals, with Quickflix picking up a 58% increase in triallists during the quarter, to 19,564.
The streaming service, which is currently in the middle of trying to place a shortfall, finished the quarter with $2.1 million cash on hand, which is down from $2.68 million from the previous quarter.
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