Short-form streaming app Quibi is offering Australian subscribers a free, ad-supported version in an attempt to boost a weak user base.
The app, founded by former Disney Studio boss and DreamWorks co-founder Jeffrey Katzenberg, has been struggling to pull in subscribers since launching in April. According to reports, Quibi’s conversion rate of people moving from its three-month free trial to paying subscribers is about 8%.
Now, less than five months since launching, the app is also being offered to Australian and New Zealand subscribers for free with ads. An ad-free version is still available at a lower price, dropping from AU$12.99 to AU$6.99 a month.
Quibi is attempting to tap into the rise of short-form videos, made popular through social media, by providing users with “movie-quality” shows for quick mobile viewing. However its shows have failed to crack mainstream popularity despite featuring big names such as Jennifer Lopez, Kevin Hart and Liam Hemsworth.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org