Tourism and Events Queensland (TEQ) has released a new campaign to inspire national travellers to visit Queensland as the state opens its borders to everyone except Victorians.
The campaign was created in partnership with TEQ’s recently appointed master brand creative agency Rumble.
The Good to Go campaign ran first in Queensland before being adapted for a national audience.
TEQ chief executive officer Leanne Coddington says the core message of the campaign is that Queensland’s tourism industry is open, ready to welcome visitors and is following COVID safe practices.
“We know people can’t wait to come to Queensland and experience our unique tourism offering," Coddington says.
"Queensland has such wonderful and diverse experiences and 'Good to Go' is the perfect message, uniting our regions and our operators."
The campaign features Queensland musicians Busby Marou, who fronted the Beautiful One Day, Perfect the Next relaunch.
“Thomas and Jeremy epitomise the Queensland personality, so genuinely warm and enthusiastic,” Rumble co-founder and creative partner Nancy Hartley says.
“Travel restrictions during filming meant they were at opposite ends of the state, so we adapted that situation to help show the depth of experiences here. The tactical campaign showcases that sense of freedom we’re all longing for.”
The duo were directed by Jonathan Nyquist via Taxi Films.
The campaign is now live and will run across television, print, OOH, digital, radio and social.
Client: Tourism and Events Queensland
Chief Executive Officer: Leanne Coddington
Group Executive Marketing: Michael Branagh
Creative and Content Director: Michelle Blancato
Creative and Content Specialist: Jarrod Meakins
Marketing Program Director: Kate Duffy
Global Brand Leader: Alison Hobbs-Anderson
Creative Agency: Rumble Strategic Creative
Co-founders/Creative Partners: James Burchill & Nancy Hartley
Co-founder/Strategic Lead: Remy Brassac
Director, International Markets : Damian Coren
Business Director: Anne-Maree Jenyns
Account Director: Nikita Baynes
Account Executive: James Goodrich
(Romeo Digital) Creative Director: Marco Eychenne
Agency Producer: Katrine Bowman
Designers: Stephanie Gow, Kate Buchan, Howie Kongstein
Media agency: IKON
Communications Director: Alyce Mollenhauer
Production company: Taxi Films
Director: Jonathan Nyquist
Executive Producer: Andrew Wareham
Senior Producer: Mark Bishop
Director of Photography: Jason Hargreaves
Post Production: Cutting Edge
Executive Producer: Trelise Blade
Post Producer: Aysha Jones
Offline Editor: Kerry Farrell
Assistant Editor: Felicity Kranz
Online Editors: Steve Leacey and Tim Schultz
Sound: Mike Lange and Michael Thomas
Colorist: Danny Scotting
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