Quantcast today launched the new Quantcast Platform globally and in Australia at its Virtual NOVA event, Advertising in 2021 and Beyond.
With the advertising industry at a critical juncture, the Quantcast Platform equalises advertising on the open internet using patented AI and machine learning engine, Ara.
The Quantcast Platform, drawing on data from more than 100 milliononline destinations, operates on one of the world’s largest unique real-time data sets, delivering intelligent audience insights, advertising performance and results at scale.
“As champions of a free and open internet, we believe in levelling the playing field for brands, agencies and publishers and eliminating the advantages currently wielded by the walled gardens,” says Konrad Feldman, co-founder and CEO of Quantcast.
“We are bringing together our technology leadership in measurement and insights, programmatic advertising, privacy and consent management into a single unified, easy-to-use platform to serve the needs of our customers around the world, and to benefit the open internet.”
Quantcast managing director for APAC, Andrew Double: “As third-party cookies start to disappear, Quantcast is in a unique position with our live, real-time data to help publishers and advertisers understand their audiences better.
"Now our advertiser and agency partners have more comprehensive ways to work with Quantcast and future proof their business in the new digital era.”
Chris Zoomerschoe, Performance Director for IKON: “We have been extremely happy with how easy and user intuitive the Quantcast Platform has been for our team, creating great efficiencies in implementation. Adding to that, it has also generated results beyond what we anticipated which has meant that we are now looking at other client opportunities to use the platform in 2021.”
Electric Art Advertising General Manager, Steve Davies: "We have been working with Quantcast for one of our biggest clients, JB Hi-Fi, and the Quantcast Platform has delivered some very impressive results. Thanks to its AI and machine learning technology, the platform has helped us to understand the unique insights of our evolving audiences and be able to connect to these audiences and optimise in an accurate and efficient way, delivering value for our partners and are improving our productivity as a team.”
Australian Life Tech CEO, David Jackson: “Quantcast is a key partner of ours, and from day one they have proven their value. Time and time again delivering on their promise with personalised support, advice and insights tailored to our industry and specifically our organisation. Their technology has supported our growth and proven to be a reliable and integral part of our marketing mix.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.