QMS Sport's 'rapid expansion' plans take off with slew of new deals

Josh McDonnell
By Josh McDonnell | 20 February 2019
 

True to its plans of ramping up and expanding globally, QMS Sport has secured a number of new international contract wins.

QMS Sport is the out of home media businesses sporting rights division which manages in-stadium signage thoughout Australia.

The news follow its recent strategic acquisitions of TGI Systems Corporation (TGI) and TGI Europe GmbH (TGIE).

The wins include the upcoming ICC Cricket World Cup (CWC) 2019, of which QMS has been awarded the contract to supply LED perimeter screens, LED sightscreens, integration and fan engagement software and associated services.

The ICC Cricket World Cup will be hosted by England and Wales from May-July 2019 and consists of 48 matches played across 11 different venues.

QMS has also secured two deals with South American football competitions the CONMEBOL Copa Libertadores and CONMEBOL Copa Sudamericana, each covering multiple signage assets over a two year period.

The final deal is for the South African, New Zealand, Argentinian, Australian Rugby Rugby Union pan-global competition, signing a three-year exclusive sales agreement for all on screen virtual advertising.

“We are extremely pleased with the rapid expansion of our digital media, infrastructure and virtual technology rights across both Australia and key strategic international sports markets," QMS Media Group CEO Barclay Nettlefold said.

Our ability to deliver an end to end solution for advertisers to engage with this highly valuable sports audience enables us to diversify our revenue streams and deliver a greater return on investment for all stakeholders.”

QMS Sport has also been focused on developing its position as an on-field sports rights holder in Australasia, securing extended infrastructure and media rights across the following contracts:

  • Sydney Cricket Ground (SCG): seven-year contract extension, including the first to market launch of 360-degree parapet LED signage around all levels of the SCG, first used in the current Cricket Internationals, ODI, Test Matches and BBL.
  • NRL team the Melbourne Storm: 2-year media rights agreement for all on-field LED signage, high impact bolster and stadium signage.
  • Netball Australia:  contract extension to now include media rights for the Inaugural (Pre-Season) Competition over the next 3 years. QMS Sport will supply LED hardware and media rights which includes LED signage, TVC’s during broadcast and on-court decals.
  • Australian Football League (AFL): provision of game day operations and LED infrastructure for the AFLX event at Marvel Stadium.

Late last year, Former IPG Mediabrands Melbourne chairman Mark Pejic quietly resurfaced at QMS Sport, charged leading its sports media and technology expansion.

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