QMS Media CEO boasts 'quality, not volume' in 'strong' results

Josh McDonnell
By Josh McDonnell | 1 March 2019
 

QMS Media has revealed its preliminary financial results for the six months to 31 December 2018, with gross profit up 11% to $53.3 million, as the business reported significant growth in Australia.

According to QMS, Australian media revenue continued to outperform the market with QMS Australia revenue growing at 12.0% versus industry growth of 10.0%. The outdoor operator's digital revenue contribution also made up 79% of Australian media revenue for the category.

Its revenue growth primarily reflected the strength of the QMS Australia business and continued digital roll-out.

Underlying earnings before interest, tax, depreciation and amortization (EBITDA) of $22.7 million for the six months to 31 December 2018, is on track to deliver on our previously announced FY19 guidance of $56m-$58m.

The company's sports division, QMS Sport, was also a focus with underlying EBITDA reflective of the investment in sport technology ahead of any associated revenue and earnings contribution. QMS stated that the additional rights and content secured during the period were already proving to drive stronger performance into CY19.

The continued expansion of the QMS Sport portfolio included over 2,500 sporting events and content plays, including the Sydney Cricket Ground Trust, the ICC Cricket World Cup 2019 and CONMEBOL Copa Libertadores.

Delivering on our strategic plan across our three business segments; QMS Australia, QMS NZ and QMS Sport, which encompasses digital technology supported by a proprietary data and analytics platform, we continue to build an industry leading portfolio for growth," QMS Group CEO Barclay Nettlefold said.

“Our differentiated market proposition focuses on quality, not volume and reinforces the strength of our strategy, continuing to drive revenue synergies across the group. Our results demonstrate another period of revenue growth and our strength in digital and technology continues to define our success.”

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