Protesters use beams of light to thwart controversial Opera House ad

By AdNews | 10 October 2018
The sails of the Sydney Opera House were lit up to promote a horse race under Racing NSW submission to the Opera House. Photograph: Horse Racing NSW

Hundreds of protestors gathered at Sydney Opera House last night in an attempt to thwart efforts to project a controversial advert onto the heritage-listed building.

The movement is part of the backlash following NSW premier Gladys Berejiklian agreeing to let Everest project the ad.

The decision, which was against Opera House CEO Louise Herron’s wishes, reached fever pitch when radio presenter Alan Jones called for her to be sacked.

Crowds attended the protest and many used their mobile phones as torches in an attempt to block the Everest display when it went up at 7.40pm.

The Australasian Lighting Industry Association (ALIA) used festival lights to block the advertisement, adding industrial strength lighting to the effort. 

ALIA

 

ALIA

 

Many were also were angry over Alan Jones involvement in the incident.

AdNews asked advertisers, outdoors and agencies to share their views on the Opera House advertising saga. Read more here.

 

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