Poll position: Agency rankings and big spenders

Rosie Baker
By Rosie Baker | 17 April 2015

This issue is a bumper issue of stats and league tables. The third and final round of the AdNews Agency Rankings is revealed in this week's issue. It was hotly contested as ever, as agency teams brought their best to take out the titles. Some surprises, some stalwarts and a summary of who led the fields. Subscribe to AdNews in Print, or get it now on iPad.

In the annual Nielsen Top Advertisers report, we reveal who spent what, and where, over 2014. Nielsen and IAB figures show recent areas of growth, and we look at spending patterns in an increasingly fragmented advertising market.

In the Marketer we talk to Fairfax Media's recently promoted Andrew McEvoy about how the publisher is looking to build and buy its way to a stronger bottom line, not reliant on advertising revenue.

“We’re not going to do anything unless we can buy a business we know we can add value to. We’re interested in health and fitness, popular culture, maybe something in real estate.”

We ask creatives how they feel about clients that bring in an in-house creative director, in our regular feature Creative Focus.Subscribe to AdNews in Print, or get it now on iPad.

“In the same way you should never perform surgery on yourself, it’s not a good idea to do your own ads.” BEN COULSON, GPY&R ANZ, PAGE 32

We wrap up the AdNews Rising Star Award with a look at how advertising should be trying to attract the bright young things, and keep hold of them.

“We’ve got a huge job to do to make advertising sexy again for young people to want to be a part of it.” PAUL BRADBURY, WHYBIN\TBWA, PAGE 30

In The Sell, we talk to Ben Lilley, about how McCann is still fighting to shake off the perception that Dumb Ways was a one hit wonder.Subscribe to AdNews in Print, or get it now on iPad.

“We might be best known for that one [Dumb Ways To Die] campaign, but in time people will think and talk less about it and more about our consistent results .” BEN LILLEY, McCANN PAGE 14

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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