Hot on the heels of appointing The Monkeys for creative and advertising work last week, Pizza Hut has now added two more agencies to its roster; Magnum & Co for social media, influencer marketing and PR, and The Wired Agency for SEO and SEM.
The new partnerships are off the back of competitive pitches and rumours are now swirling around a media agency switch.
Although Pizza Hut hasn't yet announced a change in its media agency, industry sources suggest it is likely to review its relationship with MediaCom as the business looks to completely sever ties with agencies that partner its former parent company Yum!
Pizza Hut and MediaCom have declined to comment on the situation.
Last September, Pizza Hut Australia was bought out by a private equity group Allegro, but it still remains a party of Yum! in other markets.
Although Pizza Hut has about 10% of Australia's $4 billion fast food market, it is well below the share enjoyed by Yum! brand KFC.
“We are on a mission to bring back pizza as an experience," Pizza Hut marketing director Justin Olivares says.
'Having surveyed the market, we couldn’t be happier to be working with our new partners to share the Pizza Hut story,"
“We have big plans for the market and our partnership with Magnum & Co and The Wired Agency specifically is a signal of our intent. They are leaders in their respective fields and we want to again show why we are the number one in pizza.”
Olivares says the agencies were already working on campaigns for the brand and the chemistry and ideas from the collective team have been outstanding.
“We’re committed to making real waves and our new agencies will be working collaboratively to deliver integrated work. We think this will be critical in bringing the magic back to Pizza Hut. The world has changed, but people still have amazing memories of their early Pizza Hut experiences."
Olivares said Access PR will continue working on Pizza Hut’s corporate communications program.
AdNews previously spoke to Yum! Brands chief marketing and development officer Nikki Lawson about the role of clients and how the procurement and price-driven pitching is a constant gripe. See here for more.
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