Pitch Wrap: NIVEA, Destination NSW, Church & Dwight

By AdNews | 14 November 2019

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Publicis Groupe has been appointed the global agency and marketing transformation partner for NIVEA, the world’s largest skin care brand. The partnership will start in January with a bespoke agency called ONE TOUCH across 40 markets, with major hubs in New York, Sao Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and Hamburg. The pitch review was conducted at a holding company level, with the brief requiring more than an agency network. Publicis was up against WPP, Omnicom and Accenture.

Destination NSW
Destination NSW has appointed FleishmanHillard as its PR agency of record in Australia for Vivid Sydney 2020 following a competitive pitch process. The agency will work closely with Destination NSW and support them on the development and implementation of the overarching PR strategy with the task of elevating Vivid Sydney’s visitation to new levels. FleishmanHillard will support on all domestic PR services for Vivid Sydney 2020 in Australia, including communications strategy, creative campaigns, message planning, publicity generation, press office and issues management.

Skin care product provider Beiersdorf has appointed WPP to be the lead global agency for its global derma and healthcare brands, including Eucerin and Elastoplast. A WPP team comprising Wunderman Thompson, thjnk and the WPP Health Practice will deliver global strategy, digital, creative and analytics for Beiersdorf’s derma and healthcare business. Following Beiersdorf’s earlier decision to appoint Wunderman Thompson as lead digital campaign agency for its derma and healthcare brands, the partnership with WPP will be expanded as of January 2020.

Church & Dwight
Following a period of project work, independent agency Hyland has been appointed to the full service account for beauty and health company Church & Dwight. There are 19 brands within the portfolio including Nair, Batiste Dry Hair Shampoo, Dencorub, Curash Baby and Femfresh. Hyland has been appointed to support the global creative with local adaptation, media and digital strategy for their end to end campaigns.

St John WA
Western Australian not-for-profit institution St John WA has appointed Bonfire as its search marketing partner. St John WA has provided first aid education and emergency services for over 125 years, along with St John WA's primary health care services. Bonfire secured the digital partnership through a collaborative pitch predicated on helping St John WA with their mission to improve the lives of Western Australians. Under the remit of the engagement, the agency is responsible for executing the organic and paid search strategies for St John WA.

Fintech home loan marketplace Joust has appointed independent agency AFFINITY as its full-service strategic, branding, creative, media, CRM and performance partner. AFFINITY won the competitive pitch based on the agency’s "unique" model that combines creativity, science and technology to deliver measurable business results, combined with an in-depth knowledge of the financial home loan market.

Jura, Hurtigruten
Dentsu Aegis Network-owned media agency Vizeum has picked up two new international clients, including coffee company Jura and travel holiday business Hurtigruten. JURA of Switzerland is known for the distribution of premium automatic speciality coffee machines. The agency won the account, which will focus on growing the brand in Australian market, following a competitive pitch. Vizeum has been appointed to support Hurigruten’s expansion into the Australian market with integrated media planning and buying solutions across all channels.

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