It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
NAB has appointed Mindshare to handle its advanced advertising analytics and media mix modelling following a competitive pitch. The appointment marks a significant move to enhance NAB’s existing ad analytics and modelling capabilities, to drive greater results and make stronger data driven decisions. Mindshare has held the main media account for NAB since 2013 handling the bank’s media planning and buying across all channels, traditional, digital and performance, including search, social, programmatic and advertising technology. In June last year Mindshare extended its remit with NAB to include search, social and SEO.
Eftpos has appointed brand agency Richards Rose to a long-term agreement to help it transform its brand strategy and marketing communication, following a competitive review. Richards Rose’s remit includes brand strategy, B2B and B2C marketing communications across all channels. The competitive pitch began in June and was led by procurement marketing specialist Kylie Chain and media consultant Steve Sinha, chief media officer at Media Operations Transparency.
ASX-listed neo-lender, Wisr, has consolidated its creative and media accounts, appointing creative studio Bear Meets Eagle On Fire (BMEOF) and SPEED. The appointment comes after a comprehensive review of Wisr’s agency requirements, as the company continues its impressive business growth and customer retention.
Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem.
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