Pitch Wrap: LDV, ghd Australia

By AdNews | 17 April 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

LDV, part of Australia’s largest independent automotive distribution company Ateco Automotive Group, has appointed creative agency VCCP to drive its brand awareness, following a competitive pitch. LDV has experienced rapid growth since launching into the Australian market in 2013 with its range of vans, utes and SUVs. VCCP has been tasked with to educating more Australians about the "incredible value" they can get with LDV.

Mango Communications has been appointed as Australian PR agency of record for professional hair-styling tool brand ghd, following a competitive pitch. The agency is now responsible for supporting the ghd brand and products across PR, partnerships, influencer activity and events. Mango New Zealand has been ghd’s PR agency in that market for the past six years. The appointment now sees Mango working with ghd trans-Tasman.

Macro Intelligence 2 Partners
Milk & Honey PR has added Macro Intelligence 2 Partners (MI2) to its client list. The agency will be responsible for developing MI2’s digital presence amongst non-professional financial investors, by working on its brand identity and simplifying its messaging.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus