Pitch Wrap: Kraft Heinz, LinkedIn, Queensland Ballet

By AdNews | 25 June 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

Kraft Heinz
FMCG giant Kraft Heinz has shortlisted four agencies in its global media account review. Publicis Groupe's Starcom, the incumbent, has been shortlisted alongside Dentsu Aegis Network’s Carat, Omnicom Media Group’s PHD and WPP’s MediaCom. The company reportedly went to pitch in March, despite coronavirus restrictions, as its contract with Starcom is set expire this year.

LinkedIn
DDB Sydney has released its first work for LinkedIn this week. AdNews understands the creative agency won the account from incumbent McCann earlier in the year. The campaign #InItTogether will go live on BVOD, social, and digital channels.

Queensland Ballet
Independent media agency Audience Group has been appointed to Queensland Ballet's media account. Early this year, the Queensland Ballet went in search of a media agency that could help progress its focus on using its data for more effective advertising. The ballet company appointed Audience Group for its approach to data-led media strategy and evidence based advertising. 

Isagenix
Polkadot Communications is heading into the second half of 2020 with a new global client win, Isagenix, adding to its health and wellness portfolio. The company has appointed Polkadot Communications to drive awareness of its brand and educate Australian and New Zealand consumers about their product portfolio. Polkadot Communications will be responsible for PR, content creation, influencer engagement and corporate communication.

Well Fed
Former MasterChef contestant Jess Hall is set to launch her own brand, to be created by independent consumer branding agency Our Revolution on the back of her appearance on season 11 of the franchise last year. Our Revolution has been appointed by Hall to develop the brand strategy, positioning, brand creation and packaging design for her business, Well Fed. Well Fed will produce a range of condiments to elevate the home cooks everyday dishes, launching with handcrafted Kefir Cultured Butters made with ingredients sourced from small producers. 

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