It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Sydney independent agency, This is Flow, has been appointed to handle all media strategy, planning and buying for Felix Mobile after a competitive pitch process. Felix is a new brand born out of the recently merged TPG/Vodafone entity, TPG Telecom Limited. The agency was chosen for demonstrating the skills and expertise that TPG Telecom was looking for to support the emerging brand.
Freedom Foods Group
Freedom Foods Group has appointed 72andSunny Sydney as design and comms partner. Freedom Foods has tasked the creative company with developing a masterbrand in the health and wellness nutritionals space, working across naming, design, packaging, brand strategy and comms for an initial launch in Australia and global expansion to follow.
The University of Adelaide
The University of Adelaide has appointed independent agency Richards Rose to create and deliver brand strategy, identity and marketing communications across all channels. Richards Rose was chosen for its "strong" strategic capability, and its track record in developing brand ideas that work across diverse and complex businesses with local and international audiences.
Kmart has appointed independent agency The Hallway for digital and customer experience (CX) work. AdNews understands that the The Hallway won a pitch to do work which includes a Black Friday campaign.
Kimberley Foundation Australia
Kimberley Foundation Australia (KFA), a not-for-profit organisation driving scientific rock art research has named McCann Melbourne as creative agency partner to lead a strategic repositioning centred around its name change to Rock Art Australia. McCann’s role is to support the organisation as it extends its research scope and promotes more widely their ambition to preserve, share and understand Australia’s national heritage; and to help generate donations from new sources, both within Australia and internationally.
Australian Liquor Marketers
Australian Liquor Marketers (ALM) has appointed Channel T as strategic and creative agency across independent liquor retail brands Cellarbrations, The Bottle-O, IGA Liquor and Porters Liquor. Channel T was initially engaged by ALM in March 2020 at the start of COVID-19 to deliver a locally-owned and independent message for the brand portfolio in a campaign called ‘A shout out to locals’, as well as a campaign that launched ALM’s eCommerce platform ‘Shop my local’. From there, Channel T and ALM developed the strategic communications platform for each retailer brand, to be rolled out across brand and retail activity.
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