Pitch Wrap: City of Sydney, The Y, Kmart

By AdNews | 2 July 2020

It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.

City of Sydney
QMS Media has confirmed winning the City of Sydney outdoor advertising contract from incumbent JCDecaux, signing a 10-year agreement with the council. The long-term agreement incorporates the design, manufacture, installation and maintenance of what will be a predominantly digital advertising landscape, creating a dynamic Sydney CBD media channel. The new contract will see QMS begin the inventory rollout in the second half of 2021.

The Y
The YMCA in Australia, recently rebranded as the Y, has appointed Zenith to manage its media account. The announcement coincides with the launch of the youth organisation’s campaign #WeAreStillHere, as part of efforts to help young people stay connected and have their voices heard during the COVID-19 lockdowns.

Kmart
Kmart has appointed DDB Melbourne as its strategic advertising and creative agency following a competitive pitch. The agency will work across brand and key retail campaigns for the Australian retailer, partnering closely with the Kmart in house creative team. The account was previously held by BWM Denstu for 10 years.

Airtasker
Sydney based launch specialists Two Mad Cowboys (TMC) has been appointed creative lead for community marketplace Airtasker following a five way pitch. TMC will be responsible for creating and launching a new brand platform for Airtasker to a national and international audience.

Hydralyte
Oral rehydration solution, Hydralyte, has appointed Red Havas as its communications agency following a competitive pitch. The agency's remit includes developing an ongoing earned media and influencer relations program to support Hydralyte’s range of brand initiatives, education and product communications. The team will also lead key brand campaign activities to further build brand equity and highlight its role as the "market-leading" oral rehydration solution. In addition to PR activity, Havas Blvd will also be working with Hydralyte on a revamped website to provide an improved user experience.

Michel Thomas
Global integrated communications agency Way To Blue and its Australian global digital development arm, The Project Factory, have secured the global competitive tender for the mobile app development for the Michel Thomas Method. The win comes off the back of a successful partnership between the agencies and language learning system, the Michel Thomas Method, to design and launch the brand's ecommerce website in October 2018.

St Luke's Care
Not-for-profit, independent health care organisation for the ageing, St Luke’s Care has appointed The Wired Agency as its new digital agency. As a timely appointment, The Wired Agency is responsible for running search advertising to promote St Luke's Care's home care and aged care services.

Shootsta
A pivot towards producing digital webinars, podcasts and animations for clients has seen global vidtech scale-up Shootsta win several new major clients. Since March, Shootsta has secured local work with Orica, The Royal Commission, ASG Group, Teachers Mutual Bank, Savills, Veolia, Vision Australia and Sydney Children's Hospital Foundation. Globally, it has won contracts with retail giant Walmart, pharmaceutical company Novatis, HR software platform WorkDay and financial manager Blackrock.

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