Pitch Update: Australian Unity, Heart Foundation, QUT

By AdNews | 14 September 2018

Australian Unity appoint Y&R Melbourne as creative agency

Y&R Melbourne have been appointed the creative agency of mutual company Australian Unity, effective immediately, after a competitive pitch. The scope includes strategic, creative and content across all categories of the business. “We are thrilled to be partnering with such an accomplished agency as Y&R as we embark on a new phase of growth and consolidation,” says Australian Unity group general manager, brand and content Kellie Johnston. This announcement follows recent appointments for the Y&R Group including Y&R Sydney’s Best and Less and Y&R Brisbane’s Amart Furniture. Y&R Group is part of WPP AuNZ.

Heart Foundation picks Host/Havas

The National Heart Foundation has selected Host/Havas as its new creative agency following a competitive pitch, AdNews can reveal. Host/Havas will lead the development of a new marketing stategy and creative direction for the not-for-profit organisation, including a major brand push in early 2019. The aim of the work will be to inspire Australians in the fight against heart disease, which is Australia’s single leading cause of death, and will be their first campaign in a number of years. Newly appointed chief marketing officer Chris Taylor, who joined the organisation from Woolworths in March, will spearhead the brand refresh. Read more here.

QUT appoints BCM

Queensland University of Technology has retained BCM as its agency of record. BCM will partner QUT with brand development, creative and digital development, as well as content creation, and media strategy and planning. According to Janne Rayner, QUT’s Director of Marketing and Communications, the open market review attracted over a dozen responses. BCM’s managing director Kevin Moreland said: “QUT is an iconic brand, and, because of that, we knew the account would be hotly contested. We took nothing for granted in the pitch process and feel very privileged that QUT has elected to continue its association with us.”

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