From big brands and agencies to marketers and mindfulness experts, top advertising, media and marketing professionals gathered at the AdNews Melbourne Media + Marketing Summit last week.
This year's Media + Marketing Summit was held on 4 May at Sydney's Darlinghurst Theatre.
The day began with a keynote address from Cricket Australia head of female engagement Sarah Styles who spoke on the success she had made during her time with the organisation but also the challenges the game continued to face.
Presenting partner Carat's CEO Paul Brooks then held a brief Q&A session with Styles.
The 'promise of addressability' panel featured some of Australia's biggest media bosses delivering the first results from the market's foray into the new media environment.
McDonald's and DDB came together for the next panel and discussed how they make the long-term marriage work and touched on transparency, honesty, creativity and the reasons for their success.
The always entertaining Jules Lund joined in before lunch and asked the audience to email a picture they had taken on their smartphone that had a random brand in it somewhere to the Tribe team. His team took the images and moulded them into marketing campaigns on the spot.
The AI: marketing to machines panel touched on everything from personal assistants like Alexa, right throught to how much of an agency and marketer's role will be impacted by the growing use of the technology.
The 'Consultancies: Corporate clones, or industry darlings?' panel examined the expansion of the consultancies into the industry, the stakes they've taken in creative agencies and the staff they have poached in doing so.
Did you miss the AdNews Media + Marketing Summit Sydney? Check out more content below and get tickets to the Melbourne Summit here.
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