Transparency is one of the most talked about topics facing the industry today, but it’s not new, and it's not just a buzzword.
It has a direct impact on the effectiveness of work and the reputation of the discipline.
The issue is that transparency isn't one thing. Underneath that umbrella term there are many issues that marketers, media execs and anyone in this business has to deal with. AdNews Live! Tackling Transparency aimed to get into the detail.
The day saw 10 pre-suggested solutions debated by two panels. On e looked at the 'murky' digital ecosystem, the other at agency client relationships.
Here's some snaps from the day, and a slice of what was discussed.
- Clients need to cough up to solve transparency crisis
- Language and definitions are defining factor in tackling transparency
- NAB CMO: Our ads need to be seen by humans
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